Introduction to PatchUp
PatchUp is a dynamic health and personal care startup based in Gurugram, Haryana, dedicated to revolutionizing the way we consume essential nutrients. The company’s journey began with a personal quest to feel healthier and more energized, which led to the discovery of a major flaw in the traditional vitamin supplements—artificial sugars, colors, and flavors that hindered their effectiveness and caused issues like bloating. Determined to find a cleaner and more effective solution, PatchUp founder embarked on extensive research, collaborating with doctors and nutritionists, to uncover a breakthrough: Transdermal Patches.
Unlike conventional supplements that rely on oral ingestion, which varies in absorption rates, PatchUp’s transdermal patches deliver nutrients directly through the skin. This method bypasses the digestive system, ensuring maximum bioavailability and eliminating the need for any additives. With only the vitamins you need in each patch, PatchUp offers a pure and efficient way to nourish the body, free from unnecessary fillers. PatchUp is setting new standards in health and wellness, empowering individuals to prioritize their health with a clean, effective, and non-invasive alternative.
Key Information
| Company Name | Patch Up |
| Founder | Radhika Rajpal |
| Founded | 2024 |
| Location | Gurugram, Haryana |
| Industry | Health and Personal Care Products |
| Asked Investment | ₹50 Lakhs for 1.75% equity |
| Asked Valuation | ₹28.57 Crores |
| Final Deal | ₹50 Lakhs for 2.27% equity |
| Final Valuation | ₹22 Crores |
| Investing Shark | Anupam Mittal |
About the PatchUp
Founded in 2024 by Radhika Rajpal, PatchUp is an innovative startup dedicated to providing cleaner and more effective health solutions. Recognizing the presence of harmful additives in many traditional oral supplements, Radhika created PatchUp to offer a safer alternative—transdermal vitamin patches that deliver essential nutrients directly through the skin. This approach addresses the growing demand for convenient, additive-free supplements.
PatchUp’s mission is to provide a hassle-free, non-invasive way for people to absorb vital nutrients, especially for those who have difficulty swallowing pills. The company specializes in transdermal nutrient delivery, clean supplements with minimal ingredients, and direct skin absorption technology, all designed to promote better health and wellness.
The Shark Tank India Pitch
The founders presented their vision to the panel of sharks:
- Anupam Mittal
- Namita Thapar
- Ritesh Agarwal
- Peyush Bansal
- Aman Gupta
She sought ₹50 Lakhs for 1.75% equity, initially valuing the company at ₹28.57 Crores.
Shark Tank Deal Dynamics
Final investment details:
- Investment: ₹50 Lakhs
- Equity: 2.27%
- Valuation: ₹22 Crores
- Lead Investor: Anupam Mittal
Anupam Mittal offered ₹50 lakh for 2.27% equity, valuing the company at ₹22 crore, and sealed the deal.
PatchUp’s Specialties:
- Unique Delivery System:
- Transdermal Nutrient Absorption: Nutrients are absorbed directly through the skin, bypassing the digestive system.
- Enhanced Absorption: The transdermal delivery system ensures superior absorption, making sure your body gets the most out of every patch.
- Clean Ingredient Philosophy:
- No Additives: PatchUp’s supplements are free from artificial flavors, colors, fillers, sugars, and preservatives.
- Gluten-Free: All products are gluten-free, ensuring they are safe for people with sensitivities.
- Transdermal Patches:
- Core product: health patch stickers for direct nutrient delivery
- Non-invasive supplementation method
- Additive-Free:
- Free from additives and preservatives, addressing concerns of harmful substances in traditional supplements
- Skin-Friendly:
- Latex-free and gluten-free patches, designed to be gentle on the skin
- Various Wellness Needs:
- Specialized patches for different needs: Rest Up (better sleep), Glow Up (collagen boost), D Up (vitamin D)
- Clinically Proven Ingredients:
- Plant-based, sugar-free ingredients for superior absorption and effectiveness
Target Market
- Health and Wellness Enthusiasts:Individuals focused on improving their overall health and well-being.
- Convenience Seekers: People who prefer easy-to-use, discreet health solutions.
- Transparency and Quality Advocates:Consumers who prioritize safe, high-quality supplements with clear, reliable ingredients.
- Specific Health Needs:Individuals looking for supplements that target specific nutrient deficiencies or health goals.
- Natural Supplement Alternatives:Consumers interested in natural, additive-free supplementation options.
- Convenient Nutrition Solutions:Those who value hassle-free, efficient ways to meet their nutritional needs.
- Minimal Ingredient Products:Individuals seeking clean, simple formulations without unnecessary additives.
- Advanced Nutrient Delivery Methods:Consumers looking for innovative and effective ways to absorb nutrients.
PatchUp’s Product Range
PatchUp isn’t just about creating supplements—it’s about offering targeted solutions to meet your unique health needs. Their range of transdermal patches addresses specific wellness goals, offering an innovative way to cater to individual health requirements.
Popular Products:
- Rest Up: A patch designed to improve sleep quality, helping you get the restful night’s sleep you deserve.
- Glow Up: A collagen-boosting patch that promotes healthier skin, improving elasticity and radiance.
- D Up: A vitamin D patch for those who need an extra boost of this essential nutrient for immunity and bone health.
PatchUp is the Right Choice from other Compeititors
- Cleaner, Safer Supplements
PatchUp products are free from artificial additives, providing a purer way to nourish your body. - Convenient & Discreet
Wearable patches offer easy, consistent nutrient absorption without the hassle of pills or gummies. - Targeted Health Solutions
Choose from a variety of patches designed to support specific health goals like sleep or collagen health. - Clinically Proven Effectiveness
PatchUp uses plant-based, sugar-free ingredients for superior absorption and bioavailability.
Future Scope
PatchUp’s significantly boosted its brand visibility and trustworthiness—regardless of the investment outcome. This exposure is likely to attract new customers and open doors for strategic partnerships.
With the Indian wellness sector witnessing rapid growth, Patch Up’s distinct transdermal supplement patches offer a promising alternative for health-conscious consumers seeking cleaner and more convenient options.
The brand’s forward-thinking approach to supplement delivery not only positions it as a pioneer in the Indian market but also sets the stage for similar innovations in the wellness space. Looking ahead, Patch Up aims to diversify its product portfolio, scale its marketing initiatives, and invest in R&D to roll out more advanced, skin-friendly health solutions.
Conclusion
Patch Up is set to play a transformative role in India’s evolving health and wellness landscape by introducing a product that prioritizes both innovation and user convenience. With clear expansion strategies and a strong emphasis on research and development, the company is well-equipped to achieve notable growth in the years ahead.
By reimagining how nutrients are delivered, Patch Up challenges the norms of traditional oral supplementation. Its transdermal patch technology presents a clean, distinctive, and potentially more efficient alternative, marking a progressive shift in the way people approach daily nutrition.
