Introduction
In a country where desserts are a beloved tradition always, GoZero Ice Cream has emerged as a game-changer in the frozen treats segment. This innovative Indian startup is on a mission to revolutionize how we enjoy ice cream with zero sugar, low calorie, high protein, and 100% plant-based. GoZero caters to the modern consumer’s need for health-conscious alternatives without compromising on flavor.
Founded by Kiran Shah in July 2022, GoZero blends deep industry experience and bold innovation. Kiran, a former brand manager at P&G Singapore and part of the legacy ice cream brand Apsara Ice Creams, created GoZero to fill a gap in the Indian dessert market guilt-free indulgence.
Key Highlights
| Company Name | GoZero |
| Founded | 2022 |
| Founders | Kiran Shah |
| Headquarters | Mumbai, India |
| Industry | Ice cream/Food and Beverage Retail |
| Asked Investment | ₹1 Crores for 1% equity |
| Asked Valuation | ₹100 Crores |
| Final Deal | 1crores for 1.5% equity with the valuation of 66.67Cr |
Company Overview
GoZero Ice Cream, launched in 2022, is a health-forward Indian dessert brand redefining how we enjoy frozen treats. The brand was created with a bold vision — to allow consumers to indulge in ice cream without compromise. By offering zero sugar, low-calorie, high-protein, and preservative-free ice creams, GoZero is delivering what it calls the “Zero Regrets” experience. Crafted for the modern, health-conscious audience, GoZero’s products are made with natural sweeteners like Stevia, along with FOS and Maltitol that replicate the smooth texture and sweetness of traditional ice cream. The brand uses a proprietary in-house blend to deliver rich, velvety flavors that rival conventional options, all while cutting out artificial ingredients, preservatives, and excess calories. What sets GoZero apart is its ability to strike the perfect balance between health and indulgence. Unlike many diet-friendly desserts that sacrifice flavor, GoZero retains the creamy richness of classic ice cream, making it a premium yet approachable choice for everyday indulgence.
Since its inception, GoZero has experienced rapid expansion, especially through quick commerce platforms like Blinkit and Zepto. The brand is now available in over 16 Indian cities and continues to grow its footprint both online and offline. GoZero is also tapping into India’s growing wellness movement by collaborating with fitness communities, health influencers, and nutritionists to promote the idea of mindful indulgence. Their ice creams cater to diverse dietary needs as ideal for diabetics, fitness enthusiasts, vegans, and anyone seeking a healthier alternative to traditional desserts. Experienced Leadership create unique identification for Kiran Shah, a seasoned entrepreneur with deep industry roots, GoZero benefits from decades of legacy knowledge. Shah played a significant role in expanding his family’s well-known brand, Apsara Ice Creams, before setting out to create GoZero — a brand that speaks to today’s health-aware consumer.
The Shark Tank India Pitch
The founders presented their vision to the panel of sharks:
- Anupam Mittal
- Peyush Bansal
- Aman Gupta
- Kunal Bahl
- Vineeta Singh
He was seeking an offer of ₹1 Cr. for 1% equity at the valuation of ₹ 100 Cr.
Shark Tank Deal Dynamics
Final investment details:
- Investment: ₹1 Crore
- Equity: 1.5%
- Valuation: ₹67Cr.
- Lead Investor: Aman Gupta
What Makes GoZero Ice Cream Unique?
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Naturally Sweet with Zero Sugar
GoZero replaces traditional sugars with natural sweeteners like Stevia, ensuring every scoop is free from added sugar without compromising on flavor. The brand avoids high-calorie or artificial sugar substitutes, offering a delicious experience that aligns with clean-eating goals.
Key Benefits:
- No added sugar
- No artificial flavors or colors
- No preservatives
- Rich in dietary fiber
- Low Glycemic Index – great for managing blood sugar levels
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Low-Calorie, High-Protein Indulgence
Designed with the health-conscious in mind, most GoZero flavors clock in at under 100 calories per serving. The ice creams are also protein-rich, making them an excellent option for fitness enthusiasts and those watching their calorie intake.
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100% Plant-Based & Vegan-Friendly
GoZero is committed to dairy-free indulgence, offering fully vegan ice creams made with plant-based ingredients. It’s the perfect choice for lactose-intolerant consumers, vegans, or anyone looking to reduce their dairy consumption for health or ethical reasons.
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Clean Label, Honest Ingredients
Transparency is key at GoZero. Their ice creams are made with clean, wholesome ingredients, avoiding synthetic additives. There are no preservatives, artificial flavors, or chemical colors just real ingredients you can feel good about.
Product Lineup
GoZero offers a diverse range of zero-sugar, low-calorie, and high-protein frozen treats designed for every kind of dessert lover. Their lineup includes:
- Fruit Pops: Refreshing, fruity popsicles in 3 exciting flavors — only 70 calories per serving.
- Cups & Tubs: Available in 100ml and larger sizes, offering indulgent flavors like Belgian Chocolate and Alphonso Mango — all sugar-free and guilt-free.
- Bars & Cones: Crunchy, creamy, and made with zero added sugar. Fan favorites include Madagascar and Hazelnut bars.
- Kulfi & Duets: A fusion of traditional and modern treats — creamy kulfis and fruity-outer, creamy-inner Duets, all under 110 calories.
- Plant-Based & High-Protein Options: 100% vegan and packed with protein, ideal for health-conscious and lactose-intolerant consumers.
Competitive Landscape
The health and wellness food segment in India is gaining momentum, and GoZero Ice Cream is entering a space with both emerging brands and legacy players trying to tap into this growing demand for healthier desserts. Some of the key competitors include:
- NOTO Ice Cream – Known for its low-calorie, keto-friendly ice creams
- Habbit Health – Offers protein-rich, low-sugar frozen treats
- Minus 30 – Artisanal ice cream brand focusing on healthier formulations
- Amul & Mother Dairy – Traditional giants that are slowly entering the health-conscious category with low-fat and sugar-free variants
Future Plans: Scaling the Guilt-Free Dream
Following its impactful appearance on Shark Tank India, GoZero is poised for rapid expansion with a vision to become India’s go-to guilt-free dessert brand. The company’s growth strategy focuses on:
- Expanding Retail Reach: Increasing availability across metro cities and Tier-2 markets to reach a broader health-conscious audience.
- Boosting D2C Sales: Strengthening its direct-to-consumer presence through e-commerce platforms for faster delivery and better customer engagement.
- Innovative Product Launches: Introducing new categories like ice cream bars, protein-rich frozen yogurt, and keto-friendly desserts to cater to evolving dietary trends.
- Strategic Collaborations: Partnering with gyms, cafes, and wellness brands to tap into fitness communities and health enthusiasts.
- International Expansion: Exploring export opportunities tapping into global markets with rising demand for sugar-free, clean-label desserts.
- Seasonal & Exotic Flavors: Launching limited-edition, exotic, and festive-themed variants to enhance brand appeal and consumer excitement.
Conclusion
GoZero is transforming the way India enjoys dessert—bringing the joy of ice cream without the usual guilt. By combining zero-sugar, low-calorie, and high-protein profiles with natural, plant-based ingredients, the brand is making indulgence healthier and more accessible than ever. Fueled by strong leadership, rapid expansion across major cities, and a successful appearance on Shark Tank India, GoZero is well-positioned for nationwide growth. Whether you’re health-conscious, vegan, diabetic, or simply love clean-label treats, GoZero provides a flavorful, worry-free alternative to traditional desserts.
More than just an ice cream company, GoZero is championing a lifestyle shift toward mindful snacking and better choices. Its commitment to nutrition, transparency, and taste is setting a new benchmark in the frozen dessert space. With a bold vision, an expanding range of products, and growing consumer trust, GoZero is quickly emerging as India’s go-to brand for healthy indulgence—proving that you don’t have to compromise on taste to stay on track with your wellness goals.
