Introduction to ‘Project Clay’
Project Clay, Goa-based EdTech startup, introduced its all-encompassing mentorship platform. The company is dedicated to assisting both students and adults as they navigate pivotal life transitions, such as college admissions and the initiation of startups. By offering tailored guidance, Project Clay aims to provide essential support during these transformative stages, helping individuals make informed decisions and achieve their personal and professional goals. As Seen In Episode 10 of Shark Tank India Season 4.
Key Business Information
| Company Name | Project Clay |
| Founders | Dyumna Madan & Shivom Sood |
| Location | Goa, India |
| Industry | Education Technology |
| Business Model | Mentorship Platform |
| Founded | 2020 |
| Current Valuation | ₹1.5 Crore |
| Investment Asked | ₹15 Lakhs |
| Equity Offered | 10% |
Company Overview
Project Clay is a Goa-based study abroad startup founded by Dyumna Madan and Shivom Sood, focusing on personalized mentorship for students and young professionals, offering guidance on career planning, skill development, and college applications.
- Focus : Project Clay provides one-on-one mentorship programs to help individuals with various aspects of career planning and skill development, including college applications, building passion projects, and starting freelancing or a startup.
- Mentorship Approach : They connect students with current students at their dream universities, acting as mentors to guide them through the process, offering feedback on essays, SOPs, and resumes.
- Key Services :
- College Applications :Helping students with choosing the right college and crafting compelling applications.
- Career Planning :Assisting with building resumes, cover letters, and preparing for interviews.
- Skill Development :Providing mentorship for acquiring new skills and launching startups.
- Mentors : They have a network of 500+ vetted mentors from 10+ study-abroad locations around the world.
Pitch Details and Valuation
The pitch was presented before a distinguished panel of sharks :
- Vineeta Singh
- Peyush Bansal
- Anupam Mittal
- Namita Thapar
- Aman Gupta
The founders Asked for Equity:
- Investment Amount: ₹15 Lakhs
- Equity Offered: 10%
- Company Valuation: ₹1.5 Crore
Investment Deals
Project Clay successfully secured a deal with Namita Thapar:
- Investment Amount: ₹15 Lakhs
- Equity: 10%
- Valuation Maintained: ₹1.5 Crore
Service Offerings
- College Applications: Expert guidance to help you navigate the complexities of college applications with confidence.
- Skill Development: Enhance your skills with tailored mentorship to boost your career and personal growth.
- College Selection: Make informed decisions with personalized advice to find the best college fit for you.
- Resume Building: Craft a standout resume that highlights your strengths and helps you land your dream opportunity.
- Freelancing Guidance: Get valuable insights on building a successful freelance career from industry professionals.
- Startup Launch Support: Receive comprehensive mentorship to turn your startup idea into a thriving business.
Business Model Analysis
Project Clay operates on a comprehensive mentorship model focusing on :
- Personalized Guidance: Tailored coaching that aligns with your unique goals and aspirations.
- Practical Skill Development: Hands-on training to equip you with the skills needed for real-world success.
- Career Transition Support: Expert guidance to help you successfully navigate your career shift.
- Educational Consulting: Strategic advice to help you make informed decisions about your academic journey.
- Entrepreneurship Mentoring: Empowering aspiring entrepreneurs with the knowledge and support to turn their ideas into successful businesses.
Future Plans for Project Clay
- Increase the number of vetted mentors to serve a larger audience.
- Invest in AI tools for improved mentor matching and user analytics.
- Strengthen online presence through targeted marketing campaigns.
- Explore additional offerings like group mentorship sessions or industry-specific guidance.
Conclusion
Project Clay’s journey reflects the potential of personalised mentorship in addressing the challenges faced by students and aspiring professionals. From securing ₹15 Lakhs on Shark Tank India to achieving 65% growth in just five months, the platform has proven its value and scalability. As they continue to expand their services and mentor network, Project Clay is set to redefine how mentorship is delivered, making it accessible, affordable, and impactful.
