Introduction to Kyari
Agam Choudhary’s entrepreneurial journey began in 2018 with Robotbanao.com, an ecommerce platform for DIY robotics kits. Over the next four years, he gained deep expertise in product sourcing, performance marketing, and supply chain management.
However, the niche market of robotics kits presented scalability challenges. Eventually, Choudhary decided to explore more scalable D2C opportunities.
During his search, he noticed a growing shift toward home décor and indoor plants. He realised that while people love plants, many struggle with their upkeep. According to the founder, most existing solutions at the time focused either on plants or planters, but very few offered a design-driven experience.
In April 2022, he and his brother Saksham Jain launched Kyari, a D2C green décor brand to simplify plant parenting and enhance indoor spaces. Kyari offers curated plant collections, self-watering solutions, and stylish, functional planters.
Key Information
| Company Name | Kyari |
| Founded | 2022 |
| Founders | Agam Choudhary and Saksham Jain |
| Headquarters | Indore, Madhya Pradesh |
| Industry | Retail (Plant Care) |
| Initial Valuation | ₹100 Cr |
| Investment Ask | ₹80 Lakhs for 0.8% equity |
| Profitability | No |
| Deal Status | No Deal Secured |
About Kyari
Kyari was founded with a mission to make nature accessible for urban dwellers, offering self-watering indoor plants and stylish planters that add beauty and elegance to any space. Their innovative self-watering planters solve the issue of overwatering and underwatering, making plant care hassle-free. Along with plant essentials like water pens, globes, and plant food, Kyari caters to those seeking easy-to-care-for greenery. The company has revolutionized indoor plant care with their innovative self-watering solution that reduces plant maintenance to just once a week.
The Shark Tank India Pitch
In the Shark Tank India episode, Kyari sought ₹80 lakh for just 0.8% equity, valuing the company at ₹100 crore. Despite a compelling presentation and a unique product offering—self-watering plants and stylish planters—the valuation did not meet the expectations of the sharks. While Kyari didn’t secure a deal, the pitch highlighted their innovative approach to making nature accessible for urban dwellers.
The pitch was made before a distinguished panel of sharks
- Vineeta Singh
- Kunal Bahl
- Peyush Bansal
- Anupam Mittal
- Namita Thapar
Key Features of Kyari’s Products
- Innovative Plant Care Solutions: Kyari’s self-watering planters and plant care essentials, like water pens and plant food, simplify plant care by addressing common issues like overwatering and underwatering.
- Modern Plant Décor Options: A wide range of stylish, low-maintenance indoor plants and planters that add elegance to any space.
- User-Friendly Plant Care Technology: Kyari’s easy-to-use self-watering systems and plant care tools make it convenient for urban dwellers to nurture their greenery effortlessly
Target Audience:
- Busy urban professionals and families looking to add greenery to their homes without the hassle of frequent watering.
- Indoor gardening enthusiasts interested in easy-to-care-for plants and plant care solutions.
- Customers seeking unique and stylish planters and plant combinations to enhance their spaces.
- Urban population in Tier-1 cities of India focused on bringing nature into their homes and offices with minimal maintenance.
- Urban dwellers desiring convenient, low-maintenance plants and planters that seamlessly blend with their lifestyle.
Learnings from Shark Tank
Although they didn’t secure a deal, the founders gained:
- Expert feedback from the industry
- Valuable business strategy insights
- A perspective on valuation
- Marketing advice
- Recommendations for growth
Strengths and Weakness of Kyari
Kyari, a green decor brand specializing in hassle-free plants and plant care solutions, has strengths in its innovative products and user-friendly approach, but faces challenges in brand recall and customer engagement.
Strengths:
- Innovative Products & Design: Kyari focuses on creating aesthetically pleasing and functional products, aiming to transform spaces and make plant care easier.
- Hassle-Free Plant Care: They offer a range of self-watering plants and planters, catering to busy individuals and plant enthusiasts.
- Organic & Eco-Friendly: Kyari emphasizes organic and eco-friendly practices, using natural ingredients and reducing packaging waste.
- User-Friendly Products: Their products are designed to be easy to use and maintain, suitable for both beginners and experienced gardeners.
- Wide Range of Plants: Kyari offers a variety of captivating, perennial, and self-watering indoor plants, as well as high-quality planters.
Weaknesses :
- Brand Recall & Customer Engagement:While their products are innovative and well-designed, Kyari faces challenges in building strong brand recognition and engaging customers.
- Competition: The plant-based market is competitive, and Kyari needs to differentiate itself effectively to stand out.
- Growth Strategy: The company needs to develop a robust growth strategy to scale its operations and reach a wider audience.
- Lack of physical stores: Kyari primarily operates online, which could limit accessibility for some customers.
Future Outlook
- Kyari’s potential growth areas include:
- Expanding product offerings
- Increasing market share
- Advancing technology
- Strengthening distribution channels
- Boosting brand visibility
Conclusion
In conclusion, while Kyari may not have secured investment on Shark Tank India Season 4, their unique approach to plant care showcases the shifting demands of urban plant lovers. Their appearance shed light on both the potential and hurdles in the expanding indoor plant care industry. The founders’ experience offers crucial lessons for other startups, emphasizing the significance of realistic valuations and solid business metrics when pursuing investment, particularly for early-stage ventures.
